> [!info]+ Jammed offers official ways to integrate your studio's booking pages with Meta Pixel, Google Tag Manager, Google Ad tags, and Fathom analytics ## Types of tracking Broadly we offer two types of tracking: - Scripts that use third-party cookies to track and analyze customer visits - Script that don't use cookies, and are GDPR compliant **To get the best tracking in Jammed, use Fathom that does not use cookies to track customers**. We don't need to display a cookie opt-in banner, and so all of your customer actions and events are tracked. The data is safe and GDPR compliant without use of informed consent or other opt-ins. ## Third party tracking using cookies If you've used Meta Pixel or Google Tag manager, then these all use cookies in order to track, segment and analyse customer visits and events on websites. Jammed is made by a UK company and hosted in the UK, so is subject to UK GDPR laws - these are identical to the EU GDPR legislation. ### Cookies and informed consent To track customers using cookies, you **must** provide a privacy notice URL that's separately hosted on your website. The privacy notice should be professionally written, and include how you use cookies, customer data, and which services you send and process that data with. Customers are shown a cookie banner and given the choice about whether to accept this tracking or not, and their choice is remembered for the next time they load the pages. If they reject the cookie or third-party tracking, Jammed won't include the tracking scripts on the website, and they are excluded from tracking. ![[cookie-banner.png]] ## Setting up third party tracking (Meta pixel, GTM, gtag) Firstly, setup your tracking account and find your embed JS or HTML code - we'll use this in the form for setup. ![[tracking-form.png]] Next, you need to add your privacy policy URL that's hosted on your own website. We don't moderate or approve these, and it's up to your business (and not Jammed) to provide a privacy policy - if you're unsure, consult a lawyer or legal specialist & they'll provide one for you. ### Without a privacy notice, we pause tracking Jammed ensures you have a privacy policy URL set up prior to setting up the scripts on the booking pages: ![[tracking-paused-notice.png]] ## Cookie-free tracking With Fathom, you have the option to track customers without using cookies. The setup just requires your site ID from the dashboard - you won't need the privacy URL, and no consent banners are shown. ![[fathom.png]] ## Tracking using the 'thank you' redirect URL Lastly, we offer a final way to support goal or conversion based tracking - with using the 'Thank you' URL. This is for Jammed Pro customer only: ![[thank-you-url.png]] If you setup an ad campaign to your Jammed account booking page, the UTM and url params are persisted in a 15 minute first party cookie and then provided to this redirect URL. This can then be, e.g. https://mystudio.net/thankyou - and then we redirect customers to this page after every booking made. ### Tracking URL params In the URL parameters for the thank-you URL, we also append: - The booking code (for duplicate checking) - Booking price, in integer (amount_cents=3013) and float (amount=30.13) values - gclid for tracking the Google Ad click ID, for Google Ad conversion tracking - Standard UTM params (utm_source, utm_medium, utm_campaign) Please don't add PII (personally identifiable information) to these params